Curriculum
You’re viewing CMIU’s Standard curriculum.
Interested in certification options? Check out AMA x CMI’s Pro version of CMIU.
Core Modules
All core modules are taught by Robert Rose, CMI’s chief strategy officer. Each module contains a learning video and a short quiz to test comprehension.
Learn the successes, failures, and years of research that created the CMI University program.Read more →
Walk through the history of content marketing and learn the importance of building audience trust.Read more →
Learn how to balance the three pillars of business strategy that allow marketers best scale their content efforts.Read more →
Learn about the four primary charters of a content team and how to successfully balance each.Read more →
Dive into the centralized vs. de-centralized team model and the six responsibilities in the content life cycle.Read more →
Learn how to develop customer-centric content marketing standards that guide your internal audiences and create a workflow process. Read more →
Learn how to create audience personas and know the difference between audience and buyers.Read more →
Discover the four steps to a successful product-focused content marketing approach that aligns with customer journeys.Read more →
Understand the four archetypes of content and how to develop your brand’s core story.
Understand how to measure content marketing efforts and achieve your larger business goals.
Read more →
Learn how to develop a story map that captures your team’s steps to actionable success.Elective Modules
Elective modules are taught by leading content marketing experts as part of a Content Marketing World partnership.
Learn the ins and outs of SEO, site design, and content formats that attract the leads you’re looking for, taught by Andy Crestodina.Read more →
Utilize a deeper understanding of human behavior to increase the power of your content, taught by Nancy Harhut.Read more →
Explore how to collect audience data effectively and create new avenues for business growth, taught by Andrew Hanelly.Read more →
Discover how to showcase real customer experiences while improving your sales funnel, taught by Zontee Hou.Read more →
Learn how to position yourself as a subject matter expert on LinkedIn and cultivate stronger engagement, taught by Viveka von Rosen.Read more →