Curriculum
You’re viewing CMIU’s Standard curriculum.
Interested in certification options? Check out our new Content Marketing Certification program in partnership with the American Marketing Association.
Core Modules
All core modules are taught by Robert Rose, CMI’s chief strategy officer. Each module contains a learning video and a short quiz to test comprehension.
Learn the successes, failures, and years of research that created the CMI University program.Read more →
Walk through the history of content marketing and learn the importance of building audience trust.Read more →
Learn how to balance the three pillars of business strategy that allow marketers best scale their content efforts.Read more →
Learn about the four primary charters of a content team and how to successfully balance each.Read more →
Dive into the centralized vs. de-centralized team model and the six responsibilities in the content life cycle.Read more →
Learn how to develop customer-centric content marketing standards that guide your internal audiences and create a workflow process. Read more →
Learn how to create audience personas and know the difference between audience and buyers.Read more →
Discover the four steps to a successful product-focused content marketing approach that aligns with customer journeys.Read more →
Understand the four archetypes of content and how to develop your brand’s core story.
Understand how to measure content marketing efforts and achieve your larger business goals.
Read more →
Learn how to develop a story map that captures your team’s steps to actionable success.Elective Modules
Elective modules are taught by leading content marketing experts as part of a Content Marketing World partnership.
Learn the ins and outs of SEO, site design, and content formats that attract the leads you’re looking for, taught by Andy Crestodina.Read more →
Utilize a deeper understanding of human behavior to increase the power of your content, taught by Nancy Harhut.Read more →
Explore how to collect audience data effectively and create new avenues for business growth, taught by Andrew Hanelly.Read more →
Discover how to showcase real customer experiences while improving your sales funnel, taught by Zontee Hou.Read more →
Learn how to position yourself as a subject matter expert on LinkedIn and cultivate stronger engagement, taught by Viveka von Rosen.Read more →