3 Pillars of Content Marketing Strategy
About the Course
The content marketing strategy begins with three core pillars, communication, experiences, and operations which bridges the other two. The overlaps of these three pillars provide five building blocks to form a network of your content marketing strategy.
Together these three pillars and the five building blocks are the pressure points to determine the strength or weakness of your content strategy.
About the Instructor
Chief Content Advisor, Content Marketing Institute
Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. As a coach and strategist, Robert has worked with marketers at more than 500 companies including global brands such as adidas, Roche, Salesforce, NASA, and Hilton.
Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September 2023, and was called “a rich and much-needed understanding of content marketing” by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.