Content Marketing Certification
Only the best content stands out in a cluttered digital world. That’s why we’ve partnered with the American Marketing Association to develop a learning program to prepare for the AMA Professional Certified Marketer® (PCM®) Content Marketing exam. After just 15 hours of self-paced online learning and passing the exam, you will have the distinction of being a PCM®!
Who is this for?
- Marketing professionals looking to grow in the specialty of content marketing
- Content marketers looking to become certified from a recognized institution
- Writers, social media experts, and other creatives who want to merge their content output with marketing strategies
What will I learn?
- Foundations of a modern content marketing strategy
- How to build a team and a charter for content marketing
- Audience persona development
- How to find your core brand story and differentiate
- Ways to measure and prove the ROI of content marketing
Unlock your potential
Master content marketing excellence with the Content Marketing Certification program by CMI and AMA. Designed to elevate your career and keep you at the forefront of the dynamic world of content marketing, this program is your key to success.
Stand out from the crowd
Position yourself as a leader in content marketing. Whether you’re aiming to validate your expertise, propel your career to new heights, or simply stay ahead of the curve, our Content Marketing Certification program is made for ambitious professionals like you.
Course Outline
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Meet Your Instructor
Robert Rose
Chief Content Advisor, Content Marketing Institute
Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. As a coach and strategist, Robert has worked with marketers at more than 500 companies including global brands such as adidas, Roche, Salesforce, NASA, and Hilton.
Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September 2023, and was called “a rich and much-needed understanding of content marketing” by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.
Pricing
Non Members:
$1395
Group Savings:
3-5 learners
6-10 learners
Over 10 learners
20% off per learner
Advance your skillset with the most comprehensive virtual learning program for today’s content marketing leaders.