11. Looking Ahead
About the Class
A strategic and successful content marketing program understands how the business works with all the content. Looking to the future, we see the emergence of new or advanced technologies like web three, artificial intelligence, or blockchain which will affect your content marketing activities. The goal for the future is to build our strategy now, with the ability to change and continue to optimized content and marketing’s value.
- Module: The Immediate Future of Content and Marketing (20 Minutes)
A look at the short-term future of content and marketing, and conclusion of the course.
About the Instructor
Chief Content Advisor, Content Marketing Institute
Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. As a coach and strategist, Robert has worked with marketers at more than 500 companies including global brands such as adidas, Roche, Salesforce, NASA, and Hilton.
Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September 2023, and was called “a rich and much-needed understanding of content marketing” by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.