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Why CMI University?

How do you increase the likelihood of developing a realistic, achievable, and effective content marketing strategy?

In Today’s Digital Age, Content Marketing IS Marketing

Content marketing has moved from an often-underestimated piece of the marketing puzzle to an essential and foundational piece of every brand’s marketing strategy. But how does content marketing, with its need for flexibility and audience feedback, work successfully in a larger business structure without becoming more noise in the machine? 

Strategically Align Your Content Marketing

CMI University was founded to break through the noise of misguided content marketing practices and give you the tools of content marketing success. Your content marketing is not a formula – but it can be created with a solid foundation that allows for the unknown and what will be discovered. 

Learn at All Levels

No matter what role you play, you’ll find ideas, inspiration, and tips to apply to your work. CMI University is perfect for:

  • Marketing professionals looking to grow in the specialty of content marketing
  • Content marketing teams looking to hone their skills together
  • Writers, social media experts, and other creatives who want to merge their content output with marketing strategies

Get Actionable Takeaways

Learn new ideas you can implement immediately to address your top challenges. The CMI University curriculum covers:

  • Foolproof methods for content marketing strategy
  • Compelling storytelling and brand voice
  • How to manage the entire content lifecycle
  • Effective measurement tactics for content marketing

Experience a Comprehensive Training Platform

Your enrollment includes access to all of these resources:

  • 11 core modules to earn your CMIU certificate
  • Additional elective modules to personalize your learning experience
  • Quizzes to measure knowledge retention
  • Up-to-date curriculum that discusses today’s content marketing needs
  • Direct feedback option “Ask the Instructor” for core modules
  • Additional resources including research, ebooks, and more

Frequently Asked Questions

You will receive access to all courses and training materials for up to 12 months at the time of enrollment.

Nope! Enrolling in CMI University is the only way to gain access to the full curriculum of courses created by Robert Rose and many other expert instructors. You won’t find this level of expertise or depth of insight and instruction in any other program.

The complete library of information, core modules and electives, are available upon registration. As new courses and resources are added to the curriculum, they are automatically added to library.

This is the beauty of the CMI University curriculum – you can work at your own pace! Course agendas are provided as reference, but learners are given 12 months to complete, review, and reference the information provided.

CMIU’s base price is $995 for individual learners, but nonprofit, alumni, and group discounts are available. Our AMA x CMI Pro version (which includes AMA’s comprehensive certification exam) is available for $1395, with an AMA member discount option, as well as group or nonprofit discount options. Learn more about pricing here.

Yes! We offer discounted access for groups and entire organizations. If you are interested, contact us here.

If you are a verified non-profit or educational organization and would like to make CMI University available to your organization, please contact us here.