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B2B Lead Generation School

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About the Course

It’s that first moment when your ideal prospect realizes they need help. They’re ready to start looking. This is the “zero moment of truth.” How to attract them, build their trust and gently guide them to that final thank you page.

Our goal is to attract a steady stream of qualified visitors who need our help. Our goal is marketing qualified leads everyday. After attending this session, you’ll know:

  • How to align keywords (and search intent) with the sitemap
  • The one SEO mega-trend that no marketer can easily escape
  • A breakdown of page layouts and UX elements
  • How content formats support stages of consideration
  • A framework for high-converting web content based on 1000+ website redesigns

There are a hundred little factors in lead generation. But some are far more important than others. Each attendee will leave this session with new perspectives and actionable takeaways for a stronger funnel.

About the Instructor

Andy Crestodina

Strategic Director, Orbit Media

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics.