Developing Audience Personas
About the Course
To truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for our business. Audience personas can add value more than just the transaction of the purchase of our product of service. More than just monetary value, they can add wealth to the business, like time, attention, referrals, personal data, brand loyalty, all of which can be converted in varying degrees into wealth.
About the Instructor
Chief Content Advisor, Content Marketing Institute
Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. As a coach and strategist, Robert has worked with marketers at more than 500 companies including global brands such as adidas, Roche, Salesforce, NASA, and Hilton.
Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September 2023, and was called “a rich and much-needed understanding of content marketing” by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.