Customer Experience Centered Marketing
About the Course
Customers’ patience is short, and their expectations are sky high. That’s why marketing campaigns that showcase real customer experiences are more valuable than ever before. From unboxing videos to office walk-throughs to pro-user demonstrations, content that shows customers exactly what they’re going to get builds trust, while also helping you to identify qualified leads. Convince & Convert head of strategy, Zontee Hou, will teach you how to get the most out of customer experience (CX) content in this example-filled session.
- What kinds of customer experiences your audience wants to see
- How to use influencers and brand fans to generate and capture CX content
- How to use CX content to improve your sales funnel
About the Instructor
Zontee Hou
Director of Strategy, Convince & Convert
Zontee Hou is a passionate advisor and teacher of communications. She’s the founder of Brooklyn-based agency Media Volery and co-lead of consulting for Convince & Convert, founded by industry leader Jay Baer. She brings more than a decade of experience in the marketing industry to her work, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. In 2018, she was named one of TopRank’s 50 most influential content marketers, and she’s been a judge for the Content Marketing Awards for four years running.
Zontee has served as a faculty lecturer at Columbia University and adjunct lecturer at the City College of New York, bringing her unique ability to draw connections between marketing methodology and business goals to students as well as clients. In a previous life, Zontee was also a podcaster, a crafts & hobbies personality, and has been seen on PBS and the Martha Stewart Show.