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Create Engaging LinkedIn Content

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About the Course

Social selling has blurred the line between modern sellers and modern marketers. The gap that previously kept the two departments form interacting has been erased. Marketers rely on sellers to disseminate content, and sellers now have the added burden of curating (if not creating) that content to their networks, thereby helping build brand awareness and positive sentiment.

But it’s JUST. SO. MUCH. WORK!

Or is it? I get that your average modern seller has neither the time not inclination to write blog posts and create podcasts and produce Live sessions. In this session I will reveal 3 easy ways you can share content, with your own personal twist, to your networks. Thereby positioning yourself as a Subject Matter Expert, an Influencer in your industry, and just a darned good person to get to know.
Join us and walk away with the strategies and skills you need to amp up your RoTI (Return on Time Investment) when sharing content on LinkedIn.

In this session I will cover:

  • The Anatomy of a Modern Day Post – how to attract more leads and engagement
  • Adding Video to your feeds – what to do to get people to click on PLAY
  • How to use polls to engage your network and cultivate inbound leads

About the Instructor

Viveka von Rosen

Chief Visibility Officer, Vengreso

Viveka von Rosen is a co-founder and Chief Visibility Officer at Vengreso, the world’s largest digital sales transformation company. Known as the @LinkedInExpert, she’s author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand”. She is a contributing expert to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, Social Media Examiner, etc.

Viveka takes the LinkedIn and social selling experience over the past 14 years and transforms it into engaging and informational digital sales strategies, tactics, and tools including personal branding, social selling training, and content for sales. When she’s not doing that, she’s either diving, hang-gliding or hiking the trails near her Colorado home. (Basically anywhere without cell reception.)