Story Map Strategy
About the Course
A story map is a foundational element in a content marketer’s planning toolbox, which can serve multiple functions to structure a complex and integrated plan, ultimately become the foundational work for a content plan.
It can be a business case, an architectural brief, or simply just a living content guide bringing the future vision into the present. The story map allows the team to prioritize the steps to success and includes four major steps – defining success, understanding what needs to be true, navigating blockages and mapping them into a timeline.
About the Instructor
Chief Content Advisor, Content Marketing Institute
Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. As a coach and strategist, Robert has worked with marketers at more than 500 companies including global brands such as adidas, Roche, Salesforce, NASA, and Hilton.
Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September 2023, and was called “a rich and much-needed understanding of content marketing” by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.