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Instructors

Core Curriculum Instructor

Robert Rose

Chief Content Advisor, Content Marketing Institute

Robert Rose is the chief troublemaker at Seventh Bear, where he helps marketing teams break free from stale routines, rediscover their creativity, and make an impact that actually matters. He’s been called a strategist, an innovator, and—by at least one former boss—“a dangerous amount of fun.”

Since 2010, Robert has served as the Chief Strategy Advisor at the Content Marketing Institute, where he helped shape it into the world’s leading content marketing education and training organization. Over the past decade, he’s worked with more than 500 teams — from Salesforce and SAP to Roche, Capital Group, and Adidas — helping them balance the art and science of modern marketing.

He’s the author of several books on marketing and creativity, including his latest, Valuable Friction: How to Deliberately Stand Out in a World Obsessed with Speed. And Robert’s master class is the American Marketing Associations’ certification course for Content Marketing Strategy.

You can connect with Robert on LinkedIn or follow him on Threads @RobertRose

Elective Curriculum Instructors

Andy Crestodina

Strategic Director, Orbit Media

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics.

Andrew Hanelly

Partner, Revmade

Andrew has spent his career developing and executing audience development and revenue growth programs using content marketing strategies for Fortune 500 brands, world-renowned media companies, associations and nonprofits. His work has been featured at SXSW, The Economist and AdAge. Andrew was also the recipient of the Content Council’s inaugural Rising Star award.

Nancy Harhut

CCO, HBT Marketing

Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Top 50 B2B Marketing Influencer, and Social Top 50 email marketing leader, she has created integrated campaigns for startups as well as some of the world’s biggest brands.

While she works with both B2C and B2B clients, she was especially tickled to be called “the Energizer Bunny of B2B copywriting” (Adweek, 2020). 

A sought-after, top-ranked speaker, Harhut has shared her passion with audiences in London, Sydney, Madrid, Moscow and all over the US. She is known for her interesting and actionable insights that focus on applying behavioral science to marketing, and is pleased her session attendees tweet things like: “@nharhut one of my favorite sessions at SXSW! Thank you for all the valuable gems you shared with us today. Incredible presentation!”

Zontee Hou

Director of Strategy, Convince & Convert

Zontee Hou is a passionate advisor and teacher of communications. She’s the founder of Brooklyn-based agency Media Volery and co-lead of consulting for Convince & Convert, founded by industry leader Jay Baer. She brings more than a decade of experience in the marketing industry to her work, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. In 2018, she was named one of TopRank’s 50 most influential content marketers, and she’s been a judge for the Content Marketing Awards for four years running. 

Zontee has served as a faculty lecturer at Columbia University and adjunct lecturer at the City College of New York, bringing her unique ability to draw connections between marketing methodology and business goals to students as well as clients. In a previous life, Zontee was also a podcaster, a crafts & hobbies personality, and has been seen on PBS and the Martha Stewart Show.

Viveka von Rosen

Chief Visibility Officer, Vengreso

Viveka von Rosen is a co-founder and Chief Visibility Officer at Vengreso, the world’s largest digital sales transformation company. Known as the @LinkedInExpert, she’s author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand”. She is a contributing expert to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, Social Media Examiner, etc.

Viveka takes the LinkedIn and social selling experience over the past 14 years and transforms it into engaging and informational digital sales strategies, tactics, and tools including personal branding, social selling training, and content for sales. When she’s not doing that, she’s either diving, hang-gliding or hiking the trails near her Colorado home. (Basically anywhere without cell reception.)