The Standards of Content Strategy
About the Course
Without standards, there can be no improvement. Content strategy standards are developed with the customer in mind and all the messaging. They become the technical documents, playbooks, or guidelines, to guide your internal audiences to understand, care and adhere to creating a workflow process that works backwards out to the more templated ideas of marketing, campaigns or initiatives.
About the Instructor
Robert Rose
Chief Content Advisor, Content Marketing Institute
Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. As a coach and strategist, Robert has worked with marketers at more than 500 companies including global brands such as adidas, Roche, Salesforce, NASA, and Hilton.
Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September 2023, and was called “a rich and much-needed understanding of content marketing” by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.