5. Standards, SEO, and Modern Guidelines
About the Class
- Module: Developing Standards (15 Minutes)
Explains how to create editorial guidelines, process documentation, and content standards that scale. Positions standards as a cultural foundation that enables consistency without rigidity. - Module: Modern SEO (2025 Edition)(15 Minutes)
Covers how search has evolved into a multi-platform, AI-powered ecosystem. Teaches strategy-first approaches to SEO that prioritize visibility, relevance, and trust.
About the Instructor
Robert Rose
Chief Content Advisor, Content Marketing Institute
Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. As a coach and strategist, Robert has worked with marketers at more than 500 companies including global brands such as adidas, Roche, Salesforce, NASA, and Hilton.
Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September 2023, and was called “a rich and much-needed understanding of content marketing” by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.